Corporate Sustainability (n): The intentional behaviour of organisations to adopt sustainability as part of their corporate DNA, the way they make decisions for now and for the future.
Strathmore Business School, Ole Sangale Rd, Nairobi City, Kenya
Sustainability is running a business in such a way that it will remain relevant and successful in thriving over a hundred year period. There are a number of things you need to do but the most important thing really is really embedding a mindset into the company.
For individuals, sustainability means things like looking at how are we consuming water; are we saving water? Food, how much food are we wasting? In terms of our purchasing behaviour, are we buying sustainable goods?